Bmw logo gay
In a notable shift from recent years, a number of blue-chip corporations and sports organizations are quietly scaling back their public-facing support for LGBTQ+ Pride Month in
About 39 percent of corporate executives say their companies are reducing public Pride efforts this year, according to a recent survey from Gravity Investigate. That includes less frequent operate of rainbow-themed logos, fewer social media posts and scaled-back sponsorships of Pride events.
The Context
The modify comes as brands grapple with political pressure and the fallout from past controversies, including 's high-profile backlash against Bud Clear and Target for LGBTQ-inclusive campaigns.
This pivot coincides with the Trump administration's scrutiny over both federal and private sector DEI programs. Multiple federal agencies, including the Equal Employment Opportunity Commission (EEOC) and the Department of Justice (DOJ), have reportedly threatened investigations into corporate diversity practices.
What To Know
The muted corporate response this year marks a break from recent traditions. BMW, for examp
Jonathan Adler Just Unveiled a BMW Convertible for Pride Month
What happens when a top designer is tapped by a leading luxury car manufacturer to design vehicles in support of Pride Month? That's just what Jonathan Adler was tasked with for the June 28th WorldPride NYC Parade as part of BMW's #GoWithPride campaign.
Adler, who is a prominent voice in the NYC LGBTQIA+ community, has designed a special fleet of BMW 8 Series convertibles for the event, which also recognizes the 50th anniversary of the Stonewall riots. And, of course, the cars received the Adler treatment—they're wrapped in a vibrant rainbow design that forms a heart on the hood.
“BMW believes in equality for all and is proud to support the LGBTQIA+ community by joining with everyone celebrating Pride Month,” said Trudy Hardy, vice president of marketing, BMW of North America. “Jonathan Adler created a wonderful design that represents a spirit of unity and togetherness, while also evoking the fun and positive elements that people associate with Jonathan, not only as an amazing designer, but as an activist with
Case study: BMW
WorldPride
During the WorldPride in New York, there was an extensive program. BMW launched the #GoWithPride campaign: the programming included the creation of a custom wrapped BMW 8 Series, together with Jonathan Adler, who shared his journey to the WorldPride NYC Parade in the BMW 8 Series Convertible on BMWUSA’s Instagram page.
Also, there was a partnership with CNN, the “QUEER CITY: A CNN Experience”, a multimedia museum experience, which explored the real stories of people behind landmark moment in New York City’s queer history. At the location, BMW establish up a photo booth, where visitors could take a picture expressing what Pride meant to them. These then became part of an exhibit wall thus including attendees into the festivities.
A fleet of #GoWithPride wrapped BMW 8 Series Convertibles carried the WorldPride Parade’s grand marshals. BMW partnered with GLAAD, outside of their NYC headquarters leading up to the weekend’s events. The company made a donation to GLAAD and provided noun, beverages and giveaways, while a fleet of BMW X7 Spo
BMW USA launches a new campaign in celebration of Pride Month and the LGBTQIA+ community, entitled “Driven By Pride.” The campaign featured various activations, including BMW’s participation in a special broadcast event by NYC Pride, sustain of The Trevor Project’s “Pride Everywhere” campaign, and communications across BMW’s digital channels.
To mark this occasion, BMW has designed five custom-wrapped BMW 8 Series Convertibles. The specially wrapped vehicles featured blended rainbow colors that symbolize the entire Pride flag and LGBTQIA+ community, as well as a special “PRIDE” BMW roundel design on the hood of each vehicle.
“While many of this year’s live Pride activities were cancelled out of necessity, BMW continues to stand with the LGBTQIA+ community in this celebration of Pride and unity,” said Uwe Dreher, vice president of marketing, BMW of North America. “As the world continues to demonstrate for racial equality and justice amidst the ongoing COVID pandemic, there has never been a more urgent time to celebrate togetherness and unity.”
The broadcast event featured BMW